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With a huge 35x optical zoom lens and 14.1-million-pixel

sensor, the Canon PowerShot SX30 IS could be the most

exciting bridge camera we’ve ever seen. Richard Sibley

finds out just how good it really is.




Key Features:

Though for the

best image quality

a digital SLR

typically wins

hands down at the

consumer lever,

attaching a

whopping lens to

such a device isn’t

always practical

nor affordable.

The alternative

therefore is to

invest in an


targeted bridge or

super zoom

camera. Until

recently the

FujiFilm FinePix

HS10 and

Olympus SP-

800UZ were the

top dogs in the

super zoom

kennel, parading

their ample non


30x optical zoom

lenses for all to


Read more at 







Introduction: The Canon PowerShot SX30 IS is a brand new super-zoom camera sporting an incredible 35x zoom lens equivalent to a focal length of 24-840mm. The lens construction comprises multiple special lens elements including an Ultra-low Dispersion (UD) element as well as a Hi-UD element, compensating for light aberrations while maintaining high image quality across the entire zoom range. Also onboard is a 4.5-stop image stabilisation system and Ultrasonic Motor (USM) and Voice Coil Motor (VCM) technologies that promise fast, accurate and quiet zooming and focusing. Replacing the previous SX20 model, the 14 megapixel SX30IS also features full manual controls, 720p HD movie recording with a dedicated record button, stereo sound and a HDMI port, a 2.7 inch vari-angle LCD screen, an electronic viewfinder and a flash hot shoe. The Canon PowerShot SX30 IS is available in black priced at £449.00 / €549.00 Ease of Use: Following on from last year's SX20 model, at launch the SX30 IS officially costs slightly more than its predecessor. This is a DSLR-styled compact camera with the world's longest lens, an incredibly versatile 35x image stabilized optical zoom, providing a broad 35mm equivalent focal range of 24mm to 840mm, and making it a direct challenger to the likes of the Fujifilm FinePix HS10, Panasonic DMC-FZ45, Samsung WB5000, Olympus SP-590UZ and the Casio EX-FH25. It's new higher price-tag also means that the SX30 is competing against entry-level DSLRs and the new breed of compact system cameras. Features: The SX30 IS features built-to-last hard plastic bodywork with a large hand-grip, although it's not as big as the SX20's thanks to the replacement of that camera's four AA batteries with a more conventional lithium-ion battery. The overall weight of 600g adds a definite feeling of solidity, while the matt black finish ends an overall air of sophistication. If you're looking for a camera that will slot into a jacket pocket, However, think again. At 122.9 x 92.4 x 107.7mm the SX30 IS' dimensions are not much more compact than an entry-level DSLR, so it's a case of attaching the provided strap for over-the-shoulder portability, or investing in a dedicated camera bag to protect it from the elements and prying eyes when out taking photographs. There's no full hard copy manual provided out of the box, just a very rudimentary getting started pamphlet, with the full manual on CD. While the latter is fine if you're chained to a PC, when you're outside shooting and can't track down the setting you want, not having a manual to hand to quickly flick through is a real pain. The Hints & Tips Feature incorporated within the user interface partly makes up for this, providing short descriptions of key functions, but it's obviously not as in-depth as the full manual. More positively a hotshoe for an accessory flash is offered in addition to the built-in raised variety, plus a flip out and twist (or in Canon parlance 'vari angle') 2.7-inch LCD screen at the rear, slightly bigger than the SX20's. This monitor tilts forward through 180° and backwards through 90° in order to achieve those otherwise awkward angle shots when users can't quite get their eyes level with its electronic viewfinder, such as when shooting low to the ground or over the heads of a crowd.

Canon PowerShot SX30 IS Camera

Overview: Review by David Elrich and Stephanie Boozer Overview by Mike Tomkins   Review Date: 02/15/2011 The Canon SX30 IS follows up 2009's SX20 IS model -- itself an update of 2008's SX10 IS. Compared to the SX20 IS, Canon has again raised the resolution ever so slightly, taking the SX30 from a twelve-megapixel CCD sensor to a fourteen megapixel CCD, with the result still being handled by Canon's DIGIC 4 image processor. Gone is the SX20's 20x optical zoom lens, replaced by a jaw-dropping 35x optical zoom, offering focal lengths ranging from a generous 24mm wide-angle to a "don't- you-need-a-tripod?" 840mm-equivalent telephoto. This lens includes one ultra-low dispersion lens element, and one high-index / ultra-low-dispersion lens element. The lens design also includes ultrasonic and voice coil motors, aimed at reducing autofocus and zoom noise when recording movies. An optional lens filter adapter allows use of 67mm filters with the SX30 IS. As the "IS" in the SX30 IS's name indicates, it includes Canon's Image Stabilization technology, helping fight the effects of blur from camera shake -- and it's said to be Canon's most powerful IS system, with a claimed 4.5 stop improvement. Still, at the longest focal lengths we'd expect camera shake to be an issue even with stabilization in less than optimal lighting conditions. Further recognizing the potential handling issues of such a long-zoom lens in a camera intended for consumer use, Canon has added a new Zoom Framing Assist button, which lets the user quickly zoom the lens out if they lose track of their subject, then zoom back in again once they've re-centered the subject in the image frame. A Smart Auto function automatically selects the appropriate scene mode from among 28 types, depending on subject matter. Images are framed and reviewed on the Canon SX30's 2.7-inch tilt / swivel LCD display -- just a touch larger than the SX20's 2.5-inch panel -- which has a resolution of approximately 230,000 dots. As well as still image capture, the Canon PowerShot SX30 IS retains its predecessor's high-definition 720p movie mode, with stereo sound recording. A Dynamic IS mode available when recording movies aims to reduce camera shake when filming while moving, and a movie-mode variant of Smart Auto can recognize and configure the camera for 21 different scene types. There's also a variety of effects modes including Fish-eye, Miniature, Poster, and Super Vivid, of which the Miniature effect is available not just for still images, but also for movie recording. Like a similar mode available in some of Olympus' cameras, this has an effect on movie frame rate; Canon allows playback at either 6, 3, or 1.5 frames per second if the movie was recorded in miniature mode. The PowerShot SX30 IS also retains the SX20's HDMI high definition video output. One other change of note is that the PowerShot SX30 IS now draws power from a proprietary lithium-ion battery pack, rather than the four AA batteries of its predecessor. As well as the SX20's SD / SDHC card storage, the Canon SX30 now supports the latest generation SDXC cards. In addition, the Canon SX30 IS is now certified as Eye-Fi Connected, meaning it provides access to certain management features of the popular WiFi-capable SD cards in-camera. The Canon PowerShot SX30 IS retails for around US$430, more expensive than its predecessor by $30.